Development viewed through impacts on communities
Tourism development can generate income, jobs, investment, and activity, while also creating social, environmental, health, and quality-of-life effects for residents. Godovykh’s work has examined these impacts and how they can be measured and incorporated into destination decisions.
Research connected to practical planning
Projects have included Tourism Impacts, COST Action TINET, Sustainable Tourism for Kids, destination experimentation, and published research on perceived tourism impacts, residents’ happiness, health outcomes, sustainable labels, and transformative tourism experiences.
Stakeholder collaboration
Destination work has involved collaboration with governments, universities, tourism organizations, researchers, NGOs, communities, and other stakeholders across multiple countries. The approach emphasizes combining evidence, local perspectives, and practical implementation.
Experimentation before real-world change
The Tourism Experimentation Platform concept was developed to pretest innovations, marketing tools, sustainable practices, and policy interventions using experimental design before changes are implemented in real settings.
Potential project applications
Relevant work may include tourism-impact measurement, resident and stakeholder research, destination program design, experimentation, family-friendly destination initiatives, research frameworks, stakeholder workshops, and evaluation of new policies or experiences.