Research experience across sectors
Godovykh has conducted research in consumer behavior, hospitality, tourism, healthcare, public services, events, and family experiences. Work has included research design, surveys, experiments, data analytics, AI, statistical modeling, visualization, and decision support.
Customer and guest experience
Published work has examined definitions, components, and measurement of customer experience, satisfaction versus experienced utility, transformative experiences, healthcare patient experience, booking behavior, trust, and behavioral intentions.
Tourism impacts and communities
Research has examined perceived tourism impacts, residents’ happiness and well-being, health outcomes, sustainable practices, destination communities, and the broader effects of tourism development.
Research acceleration
Research Acceleration work focuses on improving the efficiency, relevance, collaboration, dissemination, and practical impact of research. Related formats include Research Acceleration Events, Research Idea Crash-Tests, and Commercialization Reactors.
Work cited in Wikipedia
Published work by Maksim Godovykh is cited in Wikipedia articles on Customer experience, Customer satisfaction, Patient experience, and Impacts of tourism. These references include work on customer experience in tourism, satisfaction and experienced utility, patient experience measurement, and tourism-related health outcomes.
Research proposals and collaboration
Research proposals have been developed for major institutions including the National Science Foundation, U.S. Economic Development Administration, European Research Council, Robert Wood Johnson Foundation, and others. Collaborative initiatives have involved participants from many countries.