Innovation & tourism
Global Hospitality Challenge
Maksim Godovykh was selected as a winner of the United Nations World Tourism Organization Global Hospitality Challenge.
Virtual Hospitality Research Platform
The recognized project, the Virtual Hospitality Research Platform, was designed to help practitioners pretest interventions, programs, marketing campaigns, and policy solutions in virtual environments before real-world implementation.
Further development
Following the challenge, the project involved collaboration on virtual hospitality scenarios for hotels, destinations, events, online travel agencies, and sharing-economy providers.